Sought-after for his ability to catapult newspaper readers past the jump and through the story - this newsroom “hired gun” reveals...

How The “Story Hook” Tactic That
Sells 395 Million
Newspapers Daily
Stops Clickers Cold, Shatters Resistance, And Drives Sales Straight Through The Roof

Does your current sales letter turn impatient “page skimmers” into loyal cash paying customers?



Dear Business Owner,

You're busy,  I know.

You have less time today than a year ago, even less than the year before that...

Sometimes you think back your 20's and wonder how you ever had such luxury of time...

“I used to spend a whole day browsing used
records," you'll think.

“Do they even make records anymore?”

 Yes. They do still make records. But they won't much longer.

Everything is digital now.

Why?

Speed!

Consumers today demand it...

"They want to discover it first...
they want to own it now... and if you make them search too hard...
they're gone... forever."


Especially on the Internet.

But, before we get all teary-eyed about how the next generation will never see "album cover art," let's get back to how you ended up here at my site.

You need a copywriter.

Not just someone to fill pages with words...

...but a craftsman to create the kind of attention stealing copy that drives your prospect down the page, levels his every objection, and leaves him no choice but to click the "buy" button.

That's the kind of copy I write.

Why is my copy so effective?

Before I started writing control copy for some of the biggest marketers out there, I was a news man.  

I have a passion for great news writing, just as I do great copywriting.

There are many similarities.

But the one similarity that matters most to you (or will in a moment) is the one that creates hordes of loyal customers for your product or service.


I call it the "story hook" factor, and I'll explain it more in a moment, but first...


Think back to the last story that made a big impression on you.

A recent story that stirred your emotions.


Made you feel
outrage ... envy ...  joy...


Whatever you felt, it compelled you to repeat the story to someone else, and for that moment, it was your story.

You choose how to set it up.

You select which details to emphasize.

You establish the elements of intrigue... the pace... the timing... the revelations...

And when it comes time to pay off the story - on the exact note that made its impact on you -  your audience shared in your emotion.

That's A Powerful Moment

That moment is why storytelling is the oldest form of persuasive communication.

Story crosses all barriers of culture. Not only because it helps us understand one another, but because it feels so good to be a part of...
When you're riveted by a great story, there's no place you'd rather be.


“Do you ever wonder why, with so much free information on the 'Net, you still see sold out newspaper boxes on the street?”
“#1 on ClickBank!”

"I attribute this ranking to your flawless writing, great understanding of the product and how to position it, and your ability to create that 'must have now' factor.

“The conversion ... is standing at a solid 8%!”
 

“Thank you very much for a superb job!

Alex Edevane
molb-wealth-formula.com

“120,000 in 5 days!”

Converting at 8.13%... Pressing the refresh icon to see how many more sales your copy has made for me is possibly the most fun I've had with my clothes on...”
Josh Jacobs
bettingprofitsformula.com

“Get him now”

“When one of my clients needs some powerful, money-sucking copy, and I'm too busy to take the job, there's only one man I have complete confidence in. That man just happens to be my best mentoring client, ever... Kevin Rogers.

You're going to want to get him now, while he's still wildly underpriced.”

Vin Montello
MontelloMarketing.com

“Increased our client base 20%”

“Kevin took my marketing to the next level with the very first letter.

He increased our client base by 20% and the more we mailed the more it grew...

I finally had to stop so we could catch our breath. There's no doubt you should get Kevin, just make sure you're ready for the flood that he brings!

Mike Thackrey
President,
FieldStone Landscape


“I'm blown away”

I just read the report and I'm blown away! It's like you've been doing real estate your entire life...

...and it's getting an even better response than you said to expect - our opt-in list just grew 24% since YESTERDAY!.

This is going to be a huge launch ... I can't thank you enough.

Tom DeMint
ProLeads.com

“Conversions increased by 4.5%”

I've got some good news! Just by testing a few of your things ... I was able to get it to convert at 5.8%. (Increase of 4.5%!)

Thank you,
Nick Marks
marksenterprise.com

Newspapers sell because stories sell. The big headline peering through the window of that paper box has only one job... create curiosity. Nothing will suck the coins  from your pocket faster than the insatiable desire to know “what happened.”

Sharing emotions is a fundamental human need. It's why the top 5 websites on the Internet are all rooted in helping us discover and share information. Whether it's a search engine like Google or Yahoo, or a networking site like MySpace or Facebook...

“Our Driving Motivations Are To Discover
Who We Are And Share Our Story With Others.”


And the story behind your product or service has a lot to do with how visitors to your ad will feel about it. The right story, told in the right way, using the right voice makes a huge impact on your prospect.

Once they are emotionally involved in the story of your product or service, making the sale is easy. Continue to provide those customers good service, quality products and compelling stories, and you'll have loyal customers for life.

When you hire me to craft your ad. You get more than high converting copy, you get to tell your story. Because that's what breaks through the clutter. Not flashy graphics, or hyped up claims of instant riches - stories, just like always, are what sell.

I recently used the story hook factor to achieve amazing results for 2 of my clients in very competitive markets... Internet Marketing, and Online Betting.

Here are the excited emails they sent when they saw what the story hook factor did for those campaigns.



Here's another email I received from a client after his product launch. Again the  letter I wrote converted over 8% with some of his affiliates, and over 5% on average across the board. The key to that letters success is the story hook tactic.



You can see this high converting letter at bettingprofitsformula.com

I'll write more soon. But, for now I have to get back to creating compelling story copy for my clients.

If you're interested in results like that for your product or business, the best way to move ahead is by filling out the short questionnaire below. My schedule fills quickly, so don't put it off.

If I think we're a good fit, I'll contact you within 24 hours.

To your success,

Kevin Rogers
kevin@rogerscopy.com
727-498-0868

P.S. If you're a small business owner who would like tips on turning your website into a lead machine. Fill out the inquiry below and type "website help" in the field labeled, “Tell me about your project.”  I'll look over your site and provide you some quick and easy fixes for turning your stagnate site into a virtual sales force.

More Resources:

Kevin Rogers ABC newsWatch my ABC News Commentaries

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