Sought-after
for his ability to catapult newspaper readers past the
jump and
through the story - this newsroom “hired gun”
reveals...
How
The “Story Hook” Tactic That
Sells
395 Million Newspapers Daily
Stops
Clickers Cold, Shatters Resistance, And Drives Sales Straight Through
The Roof
Does
your current sales letter turn impatient “page
skimmers” into loyal
cash paying customers?
Dear Business Owner,
You're
busy, I know.
You
have less time today than a year ago, even less than
the year before
that...
Sometimes
you think back your 20's and wonder how you ever had such luxury of
time...
“I
used to spend a whole day browsing used
records,"
you'll think.
“Do
they even make records anymore?”
Yes. They do still make records.
But they won't much longer.
Everything
is digital now.
Why?
Speed!
Consumers
today demand it...
"They want to discover
it first...
they want
to
own
it now... and if you make
them search too hard...
they're
gone...
forever."
Especially
on the Internet.
But,
before we get all teary-eyed about how the next
generation will never see "album cover art," let's get back to how you
ended up here at my site.
You
need a copywriter.
Not
just someone to fill pages with words...
...but a craftsman to create the
kind of attention
stealing copy that drives your prospect down the
page, levels his every objection, and leaves him no
choice but to click the "buy" button.
That's the kind of copy I write.
Why is my copy so effective?
Before I started writing control copy for some of the
biggest marketers out there, I was a news man.
I have a passion for great news writing, just as I do great copywriting.
There are many similarities.
But the
one similarity that matters most to you (or will in a moment) is the
one
that
creates hordes of loyal customers for your product or service.
I call it the "story hook" factor, and
I'll explain it more in a moment, but first...
Think back to the last
story
that made a big impression on you.
A recent story that stirred your emotions.
Made
you feel outrage
...
envy ... joy...
Whatever
you felt, it compelled
you to repeat the story to someone
else, and for that moment, it was your
story.
You
choose how to set it up.
You
select which
details to emphasize.
You
establish the elements of intrigue... the pace... the timing...
the revelations...
And
when it comes time to pay off the
story - on the exact note that made its impact on you - your
audience shared in your emotion.
That's
A Powerful Moment
That
moment is why storytelling is the oldest form of persuasive
communication.
Story crosses all
barriers of culture. Not only because it helps us
understand one another, but because it feels so good to be
a part of... When you're riveted by a great
story, there's no place you'd rather be.
“Do you ever wonder
why, with so much free information on the 'Net, you
still see sold out newspaper boxes on the street?”
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“#1 on
ClickBank!”
"I
attribute this ranking to your flawless writing, great understanding of
the product and how to position it, and your ability to create that 'must
have now' factor.
“The
conversion ... is standing at a solid 8%!”
“Thank
you very much for a superb job!”
Alex Edevane
molb-wealth-formula.com
“120,000
in 5 days!”
“Converting at 8.13%...
Pressing the refresh icon to
see how many more sales your copy has made for me is
possibly the most fun I've had with my
clothes on...”
Josh
Jacobs
bettingprofitsformula.com
“Get him
now”
“When
one of my clients needs some powerful,
money-sucking copy, and I'm too
busy to take the job, there's
only one man I have complete confidence
in. That man just happens to be my best mentoring client, ever... Kevin
Rogers.
You're
going to want to get him
now, while he's still wildly underpriced.”
Vin
Montello
MontelloMarketing.com
“Increased our client
base 20%”
“Kevin
took my marketing to the next level with the very first letter.
He
increased our client base by 20% and the
more we mailed the more it grew...
I
finally had to stop so we could catch our breath. There's no doubt you
should get Kevin, just make
sure you're ready for the flood that he brings!”
Mike
Thackrey
President,
FieldStone
Landscape
“I'm
blown away”
I just read the report and I'm
blown away! It's like you've been doing real estate your
entire life...
...and it's getting an
even better response than you said to expect - our opt-in
list just grew 24% since YESTERDAY!.
This is
going to be a huge launch ... I can't thank you enough.
Tom
DeMint
ProLeads.com
“Conversions
increased by 4.5%”
I've
got some good news! Just by testing a few
of your things ... I was
able to
get it to convert
at 5.8%. (Increase of 4.5%!)
Thank you,
Nick
Marks
marksenterprise.com
|
Newspapers sell
because stories sell.
The big headline peering through the window of that paper box has
only
one job... create curiosity. Nothing will suck the
coins
from your pocket faster than the insatiable desire to know
“what
happened.”
Sharing emotions is a fundamental human need. It's why the top
5 websites on the Internet are all rooted in helping us
discover
and share
information. Whether it's a search engine like Google or Yahoo, or a
networking site like MySpace or Facebook...
“Our Driving
Motivations Are To Discover
Who
We Are And Share
Our Story With Others.”
And the story behind your product or service has a lot to do with how
visitors to your ad will feel about it. The right story, told in the
right way, using the right voice makes a huge impact on your prospect.
Once they are emotionally involved in the story of your product or
service, making the sale is easy. Continue to provide those customers
good service, quality products and compelling stories, and you'll have
loyal customers for life.
When you hire me to craft your ad. You get more than high converting
copy, you get to tell your story. Because that's what breaks through
the clutter. Not flashy graphics, or hyped up claims of instant riches
- stories, just like always, are what sell.
I recently used the story hook factor to achieve amazing results for 2
of my clients in very competitive markets... Internet Marketing, and
Online Betting.
Here are the excited emails they sent when they saw what the story hook
factor did for those campaigns.
Here's
another email I received from a client after his product launch. Again
the letter
I wrote converted
over 8% with some of his affiliates, and over 5% on
average across the board. The key to that letters success is the story
hook tactic.
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You can see this high converting letter
at bettingprofitsformula.com
I'll write more soon. But, for now I have to get back to creating
compelling story copy for my clients.
If you're interested in results like that for your product or business,
the best
way to move ahead is by filling out the short
questionnaire below. My schedule fills quickly, so don't put it off.
If I think we're a good fit, I'll contact you within 24 hours.
To your success,
Kevin Rogers
kevin@rogerscopy.com
727-498-0868
P.S.
If
you're a small business owner who would like tips on turning your
website
into a lead machine. Fill out the inquiry below and type
"website help" in the field labeled, “Tell me about your
project.” I'll look over your site and provide you
some
quick and easy fixes for turning your stagnate site into a virtual
sales force.
More
Resources:
 Watch
my ABC
News Commentaries
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